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Is it time for the pharmaceutical and medical device companies to join the brand wagon?

The first rule of business is that you have to have customers. The second is that you have to make a profit. The biotech, pharma and medical device companies have no shortage of customers, and they continue to enjoy hefty profit margins. But the future of this industry is uncertain in the extreme. The companies face pressure from all directions, and many will struggle with maintaining past profitability levels of + 20%. Read more