Sompharmaceuticals needed a presentation to present their company, product and research findings to a group of potential investors. The challenge was to present the highly complex scientific content in a in a clear, compelling and engaging way that would resonate with a less-technical audience, but also has a strong focus on the business value of Sompharmaceuticals’s findings.
Medicalwriters.com took the existing presentation, verified all the scientific information (including supporting references) and made it less text-heavy by pulling out the key points and expressing the content in a more visual way. The in-house medical illustrator then reworked all the diagrams, charts and visuals into high-quality images that were consistent with Sompharmaceuticals’s visual identity.
“The content wasn’t dumbed down but, rather, was more in tune with an audience of non-scientists. It was professional and distilled, but not patronizing, and the graphics were visually appealing — like an engaging business presentation, rather than an academic presentation. The combination got the message over without blocks of text, where one snapshot can tell the story.”
“For us, working with Medicalwriters.com has brought us a number of benefits. First, they have a wide range of medical communications expertise our company doesn’t, and that saved me time. Then there’s the responsiveness — the presentation was turned around over the weekend, and I had enough time to look it over before presenting on the Monday. Finally, we spent money in a way that is returning dividends beyond the initial price; the old presentation probably wouldn’t have won over investors.”
INTERESTED IN WORKING WITH US? GET IN TOUCH