Enabling Conversations in Neurology,
One Doctor at a Time
Client: Kantonspital Aarau, Switzerland
Services: Medical Writing, Medical Education, Medical Meetings, Medical Marketing
It was 2013 when Dr. Krassen Nedeltchev arrived at the Cantonal Hospital of Aarau to take on the role of Chairman for the department of Neurology. A world-renowned expert in the area of stroke medicine and other neurological disorders, he was eager to create something ‘extraordinary’ in the area of medical education and knowledge sharing.
“I wanted to build a sophisticated CME program of unprecedented content quality at scale,” Dr. Nedeltchev said. “Technology enabled webinar courses in real-time; six uniquely curated scientific offerings over a one-year period, by and for neurology specialists anywhere in the world.” Armed with an idea brief in hand, he reached out to three of the world’s top pharmaceutical companies to inquire about a collaborative sponsorship. Shortly thereafter, the Swiss Neurology Webinar series was born.
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