Successful Pre-Launch for New Acne Therapy
Achieve maximum impact. Fast.
Cassiopea’s new topical clascoterone cream features the first novel mechanism of action for acne treatment in nearly 40 years. With an upcoming FDA application for approval, Cassiopea needed to get the word out on how the cream targets acne without the side effects of existing acne therapies.
The right partner.
Cassiopea required a multipronged pre-launch. This included a phase 3 manuscript for a top-tier journal, an educational animation, a roundtable discussion panel with leading medical experts and an opinion paper on pediatric acne.
To achieve maximum impact, Cassiopea needed a multidisciplinary team of medical communications experts that could communicate complex science with clarity and creativity, while managing the project seamlessly. That’s why they chose Medicalwriters.com.
“We needed a manuscript for the New England Journal of Medicine –following the appropriate compliance procedures and regulations – as well as an animation and various other projects. Very few agencies are skilled at doing all those things and, in my opinion, don’t focus enough on providing quality medical communications. Medicalwriters.com were nimble and have experts that are very knowledgeable in communicating complex science.”
Compliant Phase 3 manuscript.
Medicalwriters.com collaborated with experts from Cassiopea, and a group of external manuscript authors on the phase 3 manuscript. Ensuring compliance with New England Journal of Medicine requirements, Medicalwriters.com drafted the paper according to GPP3 publishing guidelines, while liaising directly with the authors.
“It was really amazing. They write extremely well and know how to follow the rules for medical publication submissions. That’s been a big challenge for us in the past when working with other medical communications agencies.”
Stunning step‑by‑step animation.
Next up: educating medical professionals on clascoterone’s mechanism of action. Medicalwriters.com’s scientists and creatives collaborated to create a scientifically rigorous, visually stunning animation to provide busy doctors with a crystal‑clear, step-by-step insight into how the drug works.
Organizing and managing an expert panel.
Finally, Medicalwriters.com organized and managed an expert panel on pediatric acne, resulting in the expert opinion publication.
Medicalwriters.com ensured all pre-launch activities were in line with Cassiopea Medical Affairs and compliance regulations, so all deliverables were fair and balanced.
“Medicalwriters.com recognizes the difference between the Medical Affairs and commercial sides. They truly understand the delineation of roles within a pharmaceutical company.”
The hard work paid off. The activities leading up to the launch helped to educate, engage and inspire physicians across the country with clear, impactful content, demonstrating how clascoterone targets acne. As a result, Cassiopea announced FDA acceptance for review of its new drug application (NDA) for clascoterone in November 2019.
“Medicalwriters.com is great at tailoring their approach. They are not a one-size-fits-all operation.”