Q: How do you find clients?
We have a strong foothold in Europe, and one way to attract clients in the U.S. is by connecting with the U.S. counterparts of our European clients. We also have to stay on top of what’s going on in the industry and move in that direction to make connections. A great deal of client relations takes place at industry conferences and society meetings. It’s a great time to make new connections and talk about new approaches and strategies with prospective clients.
Q: What are some of your favorite projects?
We are partnering with a client to help clarify and guide the development of global clinical disease management guidelines for a degenerative disease associated with a great deal of co-morbidity. Healthcare professionals around the world will be able to use these guidelines to identify and manage these patients in a consistent way along the entire patient journey—identification, monitoring, touchpoints, effective therapies, and so on. We’ve gathered a group of experts and change agents from around the world to help create the guidelines and determine the next steps for establishing the guidelines globally.
Q: How would you describe the culture of Medicalwriters.com?
The culture is one of high energy, creativity, innovation, and collaborative development. We are all invested in everything we do. A multi-disciplinary team develops every solution—no one is expected to deliver anything on their own.
Q: What role does leadership play?
Leadership encourages us to push the envelope, and to me that’s great leadership. That’s why I love working here. It’s not sticking to traditional tactics. What will we do differently? What will we do better? What will we do next? That’s how we innovate. Not “Can we do this?” but “How will we do this?”