The best content tells a story, and medical writing is no different. Stories make us sit up and take notice, they help us remember, they provide connections between simple facts and spark creativity in our minds. In medical communications, this means going beyond listing product features and data points to give clinicians and healthcare managers […]
About Wesley Portegies
Wesley has over 10 years' experience as a marketing manager in the medical industry. He has successfully launched several products in the medical device market and has a great passion for sales and marketing.
Entries by Wesley Portegies
It seems that every business publication, from Forbes to Entrepreneur to trade publications, says “You need an app.” But what does this really mean, in practice? You can reach out to patients with personal medical apps, or to healthcare providers with apps that support education and practice. In fact, medical device companies are leading the way among industries, in terms of rolling out apps.
It’s relatively easy to create a brochure, website or exhibition describing your medical device product — list the technological innovations that make the device safer, easier to use and better-performing. Although these features are important, focusing exclusively on communicating them may not actually be convincing surgeons and administrators to purchase and use your devices. Websites, […]
The medical device industry is characterized by a high level of technological product innovation. New, innovative features are being developed all the time, and it’s hard for customers — a group that increasingly includes hospital administrators and patients, as well as physicians — to keep up. In order to increase the perceived value of their […]
Creating and delivering persuasive presentations sounds like an easy task, but for many people it is difficult to present something that is truly effective and engaging. Here are some handy tips to make your next presentation memorable:
The physician is in favour of your product: it is innovative and has better outcomes than competing products, and there is a wealth of clinical evidence to prove this. However, the purchasing department didn’t see the value and thinks it’s too expensive, the physician says.
The Orthopaedic Data Evaluation Panel (ODEP) is a UK initiative born out of a pressing need to establish a transparent, effective and powerful way of evaluating the long-term success rates of orthopaedic implants. Commissioned in 2002 following a meeting by the National Institute for Health Care Excellence (NICE), ODEP is hosted by the National Health […]
If you are not in the publication business, it can be a big undertaking to launch your own title for your customers or members. Some companies fully understand the value of integrating a magazine into their marketing mix and one of the core services of Medicalwriters.com is to provide compelling content to inform and engage their […]
The healthcare systems in Europe are in transition. While the market authorisation process has been harmonised in the EU, the pricing and reimbursement of surgical procedures and pharmaceutical medicines remains the competence of each individual country. In Europe, the health service coverage is more extensive than in the rest of the world. The coordination and […]
We are pleased to announce that our agency has been chosen as the medical writing provider for the new patient eduction project of the International Cartilage Repair Society. The mission of the International Cartilage Repair Society is to advance science & education in cartilage repair worldwide.
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