Entries by Wesley Portegies

What can bespoke medical apps do for you?

It seems that every business publication, from Forbes to Entrepreneur to trade publications, says “You need an app.” But what does this really mean, in practice? You can reach out to patients with personal medical apps, or to healthcare providers with apps that support education and practice. In fact, medical device companies are leading the way among industries, in terms of rolling out apps.

Do medical device companies understand orthopaedic surgeons?

It’s relatively easy to create a brochure, website or exhibition describing your medical device product — list the technological innovations that make the device safer, easier to use and better-performing. Although these features are important, focusing exclusively on communicating them may not actually be convincing surgeons and administrators to purchase and use your devices. Websites, […]

Increasing the perceived value of medical products beyond ‘features’

The medical device industry is characterized by a high level of technological product innovation. New, innovative features are being developed all the time, and it’s hard for customers — a group that increasingly includes hospital administrators and patients, as well as physicians — to keep up. In order to increase the perceived value of their […]

Boosting clinical evidence with ODEP

The Orthopaedic Data Evaluation Panel (ODEP) is a UK initiative born out of a pressing need to establish a transparent, effective and powerful way of evaluating the long-term success rates of orthopaedic implants. Commissioned in 2002 following a meeting by the National Institute for Health Care Excellence (NICE), ODEP is hosted by the National Health […]

Healthcare System and Reimbursement Insights: The Netherlands

The healthcare systems in Europe are in transition. While the market authorisation process has been harmonised  in the EU, the pricing and reimbursement of surgical procedures and pharmaceutical medicines remains the competence of each individual country. In Europe, the health service coverage is more extensive than in the rest of the world. The coordination and […]

International Cartilage Repair Society chooses Medicalwriters.com as the medical writing provider for patient education project

We are pleased to announce that our agency has been chosen as the medical writing provider for the new patient eduction project of the International Cartilage Repair Society. The mission of the International Cartilage Repair Society is to advance science & education in cartilage repair worldwide.